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Class-Business Development Fundamentals

Class-Business Development Fundamentals
20 available spots | Free for members | $25 for non-members

Topic| Business Development Fundamentals
Business Development is a topic that is simultaneously obvious and yet poorly understood. People understand that it is naturally related to growing a company’s business. But opinions vary widely on exactly what it is and how to do it. Business Development is not just for people with those words in their job titles – to succeed you need to engage your team broadly across the organization.

What You Will Learn:
Reinforce your business development skills, with a focus on the B2B marketplace
Emphasize the What-When-Who-How of Business Development and who should use it
What is Business Development? What is it not?
Everyone on your team has a role to play - even those who never leave your building
What are the essential elements of business development and how this impacts your organization’s structure and processes


Who Should Attend:
Businesses seeking to invigorate Business Development skills or launching new products
Sales/Marketing professionals in Fortune 1000 & mid-market businesses with tangible products
Business Owners, CEO’s, Senior company leaders
Product Management professionals in complex selling environments
Start-Up Entrepreneurs & Early Stage businesses

 

Your Instructor| Don Beery, Blendon Group Consulting

Don Beery is President of Blendon Group Consulting where he advises in the areas of technology commercialization, business development, and product strategy. Don has more than two decades of experience spanning the spectrum from Fortune 100 to small, privately held firms.  He has built and cultivated annual business portfolios of more than $100 million and his accomplishments include establishing new markets, developing executive relationships, and launching new products. With an engineering degree and an MBA, he is a whole-brain thinker and is equally comfortable navigating in both technical and business arenas. Don is co-inventor of a wireless technology patent and has another Patent pending

Event Information

  • Free / $25.00
  • December 4, 2013
  • 5:30 PM - 7:30 PM
  • Start Garden, 50 Louis NW, Grand Rapids
  • Learning