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Class: Conversion Optimization

20 spots available| Free to members| $25 for non-members

Topic| Conversion Optimization

Why is it that only 5% of your email list clicks? Or why is it that only 8% of your website traffic buys or signs up? In this class Paul Kortman a local digital marketing consultant will walk you through the best practices for increasing conversion rates as well as strategies & tools to test for improved conversion rates. Do you know is Yellow or Red a better "Buy Now" button? The end of this class will include a review of attendees' websites and email campaigns to suggest changes to improve conversions.

Instructor| Paul Kortman, Founder, Connex Social

Paul Kortman is the founder of Connex Social, a digital marketing firm based in West Michigan focused on B2B leads and sales.

Event Information

  • Free / $25.00
  • January 29, 2014
  • 11:13 AM - 11:13 AM
  • Start Garden, 50 Louis NW, Grand Rapids