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Class-Customer Discovery (MWest Challenge)

This Class is offered as part of the College Business Plan Competition the MWest Challenge

Start Garden Members & General Public are welcome

Free to Members| $25 Non Members

Topic | Customer Discovery

How do you determine if your idea for a new product or service is a vision of the future that will propel your dreams forward or a hellish hallucination that will lead you into a quagmire? The customer discovery process can answer this question quickly and efficiently. The customer discovery process starts with a business model canvas that was developed from the founder’s vision for a new product or service.  Then, hypotheses are created to test the validity of key assumption contained in the business model canvas. Finally, customers are interviewed to determine the validity of each assumption. Early testing of these key assumptions leads to a quicker and less costly development of a profitable and sustainable business model. In this workshop you will learn how to identify key assumptions, develop hypotheses to test those assumptions and to elicit information from potential customers to prove or disprove the hypotheses.  This will determine if you are chasing a vision of the future or just another hallucination.

Instructor | John Farris

John Farris is currently a professor in the Padnos College of Engineering and Computing at Grand Valley State University (GVSU).  He earned his Bachelors and Masters Degrees at Lehigh University and his Doctorate at the University of Rhode Island.  His professional experience includes designing engines for Caterpillar in Peoria and designing laparoscopic instruments for Portlyn Corporation in New Hampshire.  Since joining the faculty at Grand Valley State University, Dr. Farris has established the graduate program in Biomedical Engineering with the help of a grant from the National Science Foundation.  He teaches classes in medical device design, product design and entrepreneurship.

Event Information

  • Free / $25.00
  • December 18, 2013
  • 5:30 PM - 7:30 PM
  • Start Garden, 50 Louis NW, Grand Rapids