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Class @ Start Garden- Introduction to the Lean Canvas & Validation Board


Just getting started? Learn the basics of Business Model Generation, Customer Development, Human Centered Design, Marketing, Communications, Finance/Law & much more.


Join us for regularly scheduled classes at our space located at 50 Louis NW (first floor). Class lessons, instructors, and times are subject to change due to popular demand. Keep an eye out in your inbox for class surveys or feel free to email your suggestions to hello@startgarden.com. If you haven't already, sign up for our mailing list.

20 available spots | Free for members | $25 for non-members.


The Lean Startup methodology has as a premise that every startup is a grand experiment that attempts to answer a question. The question is not "Can this product be built?" Instead, the questions are "Should this product be built?" and "Can we build a sustainable business around this set of products and services?" This session will introduce you to Lean Startup methods and tools that will help you to stay focused and take actionable steps toward a product/market fit.  The Lean Canvas and Validation Board will help you to better define your target market, craft a clear message about your value proposition and ultimately, challenge and validate all your business assumptions about your key metrics, channels, costs and revenue streams. 

Amanda Chocko is a member of the Start Garden team and helps to coordinate operations, recruit new companies, expand the Start Garden ecosystem, and develop programs and events. Prior to working at Start Garden, Amanda was the program director for the seed accelerator Momentum and helped to introduce Lean Startup methodologies to our region.  She has over 15 years of entrepreneurial, business management and event planning experience and is a fixture in the West Michigan startup community.

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