What ideas do we invest in?
Essentially, we invest in ideas that can become businesses. However, there's a difference between ideas that need money and ideas that investors can exit. Having a loose sense of how investors can eventually sell their shares down the road goes a long way.
A lot of options exist today to raise funds, from websites where you pre-sell a product to entrepreneur competitions. They're designed to get an idea over a hump, but not for a long-term investment. It's important to know what type of financing you're after, and the kind we offer.
$5,000, in our opinion, is probably less important to your idea than the knowledge and people you need to get it running. We want to get money, knowledge and people around your idea to prove out its viability. Along the way, we become investors because we like the idea, the entrepreneur and the path to exit becomes clear.
When we consider an idea to invest in we ask ourselves:
- Is there a possible path to exit?
- Is the person with the idea the same person to run with it?
- Can we connect the idea with a good resource to help it along?