What's the big idea?
The Baobab is universally sought after as a bonsai subject, while extremely adaptable and easy to care for, as evidenced by the fact that I am based here in Grand Rapids, Michigan. Dubbed the tree of life, it sustains those who live amongst it in myriad ways. It’s legends are legion. I know of no other bonsai species that evokes such an emotional response or gives such satisfaction to those who own one. I cannot keep enough in stock. The Boabab can live an estimated 6000 years, making the Baobab Bonsai literally a living family heirloom that can be passed down for many generations.
Describe the nearest player in your field.
There really isn’t one. Adansonia Digitata are next to impossible to find in the United States in these sizes and of this quality. There are a couple business who offer one or two for sale. I truly see an opportunity to bring to market on a large scale a highly desirable and rarely found product.
How are you different from that player?
Specialization. My sales plan involves keeping a stock of Baobabs that runs the gamut from seedlings up to the largest size legal for import. Anyone will be able to afford a Baobab. The universal appeal allows for specialization to enable an investor to exit profitably as well.
How's the world different with your idea in it?
The United States is an as yet untapped market for these beautiful trees. The company I import from adheres to fair trade practices for all its employees and are an accepted member of the International Fair Trade Association. Grand Rapids as the Baobab capitol of America, I love the irony.
Why are you the one to run with this idea?
I’ve cultivated a relationship with the exporters since the inception of sales to the U.S., as well as USDA inspectors, who now know me by the sound of my voice from asking so many questions. A greatly expanded stock and a greenhouse will enable me to explore many new markets, sales will explode.