What's the big idea?
Bread Breakers is an urban clothing company and lifestyle empire founded on the principles of prosperity and sharing wealth within the community. We are a collective of artists and creators working together to achieve something bigger than us as individuals – from the start we have supported each others efforts, and collaborated on projects by offering our unique talents. The clothing is the product – the company is the lifestyle. Through branding with Bread Breakers, individuals are identifying themselves as one of us. We collaborate with artists. We create. We share wealth. #PROSPER
Describe the nearest player in your field.
There are a handful of other streetwear companies that people are currently supporting - local boutiques are filled with clothing from New York City, Los Angeles, San Francisco, etc. We’re trying to bring a similar movement here - we’re building local while dreaming global.
How are you different from that player?
We are different because we are MORE than just a clothing company. We are a collective of artists (musicians, filmmakers, designers, promoters, etc.) collaborating and branding ourselves as one . We support each others unique efforts - when one of us succeeds, we all succeed.
How's the world different with your idea in it?
Art and culture are essential to the growth of a community. We’re attempting to contribute to the Grand Rapids fashion and music scenes by headquartering here, but working with national artists. Our line mixes street fashion with high fashion - we’re showing people how to do more with less.
Why are you the one to run with this idea?
I took a chance, and attempted to follow my dreams. I’m working with the right people creating clothes, directing videos, and building a network. I never quit - I drink more coffee than any human should consume, but it’s because I don’t sleep, and my mind never shuts off. My life is my work.