What's the big idea?
Kids love to play with cards – credit cards, gift cards and flash cards – but most of those plastic cards are made of toxic PVC, and paper cards disintegrate in small children’s mouths. So I’ve designed a gorgeous set of extremely durable, non-toxic cards for very small children to play with. I describe these cards as indestructible.
There are 26 cards in the deck with cool, modern illustrations representing each letter of the alphabet. Great for strollers and busy toddler hands!
Describe the nearest player in your field.
A small set of products, mainly, cardboard stroller cards and whatever mixture of toxic and nontoxic gift cards a family can scrap together from their local stores and restaurants, or paper or cardboard flash cards (which, again my kids love, but destroy in seconds).
How are you different from that player?
These cards are extremely well-designed with quality materials made in the USA. Each card, and the graphics printed on them, can withstand child-induced breaking, scratching, bites, rips and tearing. No other paper or cardboard-based cards on the market can hold up like these.
How's the world different with your idea in it?
Our illustrator, Marc Martin writes, “Learning the alphabet and the value of reading is one of the most important steps a child will take towards understanding the world we live in.” These cards will allow young children to engage with the alphabet (e.g their mouths!) in a completely new, safe way.
Why are you the one to run with this idea?
I’m a stay-at-home Mom who knows how small children interact with the objects around them. I’m a former graphic designer, and interaction designer with seven years experience here in Grand Rapids, MI. I’m smart, tech savvy and business savvy too. I’ll take these cards from concept to realization.