What's the big idea?
“CinePerks lets you access movie rentals and streaming content from all your favorite providers (Amazon, Redbox, Netflix, iTunes, etc.) directly from a single website. Plus, for every movie you watch at home, you earn cash back to buy movie tickets and concessions at your local theater!”
Describe the nearest player in your field.
The nearest player in this field is Disney Movie Rewards. DMR’s model is to “Get Rewarded for Enjoying Disney Movies and Music.” Customers get points for buying Disney Blu-rays, DVDs, CDs, and theater tickets, which they can use to redeem rewards for Disney branded products.
How are you different from that player?
Disney Movie Rewards only offers rewards for products branded by Disney. CinePerks will offer rewards for all the major film studios’ products, provide access to streaming and rental content from a single website, and allow customers to redeem their cash back for movie theater tickets.
How does this idea scale into a big business?
We’ll link to streaming and rental content from our website to the providers of that content directly. Once we’ve built up a user community we’ll use the partnership we’ve established with Lionsgate to stream our own content. In either case, we’ll offer rewards for users to redeem at local theaters.
Why are you the one to run with this idea?
Our team already has important strategic relationships. We’re persistent (having already pivoted a few times based on market feedback), driven and well-positioned to grow this business. It’s our purpose in life!
What is a $5,000 experiment you can do to move your idea forward?
To test the model on a small scale, in a controlled environment, we’ll work with Family Video (a national video rental chain) to offer their customers in a targeted geographic area a $5 gift card for AMC Theaters with the rental of a third movie.