What's the big idea?
Vue Design is a local company specializing in custom wedding gowns. Design A Dream allows brides to find the most flattering gown for their body type, without the distractions of fabrics and color, through the use of prototype dress parts. These dress parts are mixed and matched to create various gown styles. This concept invites participation into custom designed bridal gowns, by marrying a high end product and the process of production in a more affordable manner. These prototypes would eliminate the necessity for multiple samples while offering a new shopping experience for the bride.
Describe the nearest player in your field.
Larger markets, like Chicago or Detroit do offer custom design boutiques, however, the price points are not attainable for most brides. In addition, the proto type pieces is a concept that is currently unavailable in the market.
How are you different from that player?
This unique concept is not currently offered by Bridal Salons or alteration shops in the West Michigan area. It not only gives Brides more options in styling and fabrication, but offers an experience unlike anything in the market, with tremendous value.
How's the world different with your idea in it?
Brides are often hemmed into their dress decision by what is available in salons, what society dictates is fashionable, or what the particular Salesperson thinks is appropriate. Design A Dream is a tool to assist in the custom creation process marrying brides with a dress for their unique bodies.
Why are you the one to run with this idea?
Vue Design currently operates a studio specializing in custom wedding gowns. Our design approach, along with our expertise maximizing a woman’s physical attributes has demonstrated considerable growth. This visual tool seeks to provide an unparalleled experience and further expand our potential.