What's the big idea?
Dirty Water Beer (DWB) is a for-profit charity that gets a larger audience involved in giving, by using craft beer to create a new revenue stream for water.org to build 3rd World fresh water wells. DWB comes in unique 5L jerrycans, mirroring the 40L ones used to haul water, turning a symbol of need into a symbol of action. The profits enable one 5L DWB can to replace the need for 189 jerrycans. Through Farm Africa, DWB will enlist subsistence farmers to grow an ingredient for the beer. There are many other fund-raising extensions, from retail sales to DWB parties at venues, to merchandise.
Describe the nearest player in your field.
The nearest players are distant relatives: bottled water that provide a percentage of profits; Ethos (5 cents,) Boxed Water (10%,) and One Water (a non-profit for PlayPumps Africa.)
How are you different from that player?
Fun vs duty. It brings a social dynamic with DWB sponsored events at popular nightspots. Different liquid - different audience. Beer gives a socially responsible choice where there is none. Our ingredients. Using subsistence farmers to grow one ingredient multiples impact by using two non-profits.
How's the world different with your idea in it?
Donations: With 45% of profits donated, less than 200 DWB cans will supply a well. DWB also creates a market for Third World farmers to supply an ingredient. Taking advantage of consumers becoming more socially conscious, we create a fun option at bars, restaurants, and home that encourages giving.