What's the big idea?
With the advent of the internet, why do people still go to the mall? Because it’s a social experience… HangTrend.com brings together the physical clothes shopping experience (where you get to go with friends and create outfits)with the online shopping experience (where you can search hundreds of items instantly). We allow users to search thousands of brands (Boss, Urban Outfitters, and more) to find the exact clothes they are looking. They can add them to their virtual closet where users can create outfits, explore friends’ closets, share items and give/receive feedback with their friends.
Describe the nearest player in your field.
Polyvore.com - The largest player currently. Polyvore is a fashion site that allows users to create “Sets”, a style collage with multiple items. Users can share their sets with other users; they can also purchase some of the items.
How are you different from that player?
HangTrend focuses on the social aspect of fashion and shopping; On HangTrend, users can share clothes and outfits directly with friends. They can recommendations and make recommendations. All Items on HangTrend.com are purchasable.
How's the world different with your idea in it?
Let’s say you’re going to a wedding next week, but you don’t know what shoes to wear; Ask your friends on HangTrend!
Or it’s your friend’s birthday but you don’t know what to get them… Look in their HangTrend closet and get them something they want!
HangTrend can change the way people buy clothes!
Why are you the one to run with this idea?
The founding team is so dedicated to the project that we left full time jobs to pursue this vision. In less than 6 months we’ve created a fully functional beta site with real users, we’ve partnered with huge brands companies like Macy’s and Urban Outfitters and we have the drive to succeed.