What's the big idea?
Ronnie Mack’s Ice Cream Gallery and Grill is a destination restaurant of tasty,American comfort meals executed gourmet style,chef driven.Every meal or visit will include tasty,artisan homemade ice cream in flavors that reflect the chef vision.The Ice cream can come home in containers as exciting and viral as vintage lunch boxes.The restaurant will feature one of a kind art exhibited in the dining and gallery areas.Pin stripping while you dine, and"lowbrow” art events.The gift shop will feature designer toys from Tokyo to Detroit and custom short run,silk screen t shirts from emergent designers
Describe the nearest player in your field.
Lift in Royal oak and Rotofugi in Chicago are galleries that sell designer toys,Palazzolo’s locally benchmark the idea of artisan ice cream.Paula Deen’s kitchen,The Hard Rock cafe and Harley Davidson motor bar best model the idea of a restaurant that celebrate a lifestyle,combined with a gift shop
How are you different from that player?
we differ from the rest by celebrating an emergent sub culture that honors hard work and hard play,driving long hours for love and freedom,ever since Route 66 gave Americans a reason to “keep on truckin” Lowbrow art,food and culture have rewarded those willing to get their hands dirty,true Americana
How does this idea scale into a big business?
The hospitality industry is hungry for new concepts that have’nt been tried and Lowbrow has gone untapped.The idea builds brands that can be licensed for premium rates,from frozen dinner,cookbooks,premium line of Ice cream sold in local stores,the gift shop can tap the big profits of trend marketing
Why are you the one to run with this idea?
I am a chef with over 20 years experience.I have developed a signature line of ice creams.Plus i am an avid art and toy collector who supports the arts by curating shows of local lowbrow artist. I have traveled this great country following these three passions: Art,Food and Life
What is a $5,000 experiment you can do to move your idea forward?
The first round investment will assist in the equipment list for the kitchen and ice cream parlor and selection of artist and designers for the gallery and gift shop. This will make Ronnie Mack’s Ice cream gallery and grill ready for presentations to investors in the hospitality industry