What's the big idea?
Rani’s Yummy is a delicious 100 % natural in an “on-the-go snack pack.” It is easy to open, carry, and easy to eat. We believe it is the first granola snack pack on the market to be offered in a unique & convenient package. What makes Rani’s Yummy so unique is it’s flavor selection (13 total) packaging & product placement. For example it is the first such product to offer a citrus granola flavor. Because of it’s many unique flavors and convenient packaging Rani’s Yummy appeals to every market group, children, adults, & seniors.
Describe the nearest player in your field.
“Cliff Bar is our nearest player & are considered nutrition bars. Cliff Bar is marketed to young adults men, women, children, college students young professionals and athletes. They have been in the market place long enough to establish a status. However Cliff is not a loose granola it is a bar.
How are you different from that player?
Rani’s Yummy is the only loose granola being offered in the sport bar section. We offer unique flavors that no other company can offer consumers on the market. Our convenient packaging that you can easily shoot in your mouth, eliminates sticky hands and crumbs on your shirt.
How does this idea scale into a big business?
Our margins are increasing as we sell and produce more product and as we leverage our volume and obtain better discounts. Rani’s Yummy being the first unique on the go packaging and flavors, has the potential to open up national distribution for both the whole seller and retailer.
Why are you the one to run with this idea?
I have a great passion for nutrition and helping people. In which motivates me everyday. I am a fighter and will never give up. I am open minded and willing to take risks for the bigger reward. I created Rani’s Yummy and brought it to market. I believe in my product and know it can reach the world
What is a $5,000 experiment you can do to move your idea forward?
I will use the $5,000 for marketing & to purchase sample packs for promoting our product at the store level to gain more customer awareness. I will also work with a demo company who will become brand ambassadors for Rani’s Yummy doing in store demos at each location where my product is sold.