Funded

Rani’s Yummy Granola

Rani's Yummy Granola 100 % Natural in a on the go snack pack that you can shoot in your mouth. ranisyummy.com

What's the big idea?

Rani’s Yummy is a delicious 100 % natural in an “on-the-go snack pack.” It is easy to open, carry, and easy to eat. We believe it is the first granola snack pack on the market to be offered in a unique & convenient package. What makes Rani’s Yummy so unique is it’s flavor selection (13 total) packaging & product placement. For example it is the first such product to offer a citrus granola flavor.  Because of it’s many unique flavors and convenient packaging Rani’s Yummy appeals to every market group, children, adults, & seniors.

Describe the nearest player in your field.

“Cliff Bar is our nearest player & are considered nutrition bars. Cliff Bar is marketed to young adults men, women, children, college students young professionals and athletes.  They have been in the market place long enough to establish a status.  However Cliff is not a loose granola it is a bar.

How are you different from that player?

Rani’s Yummy is the only loose granola being offered in the sport bar section. We offer unique flavors that no other company can offer consumers on the market. Our convenient packaging that you can easily shoot in your mouth, eliminates sticky hands and crumbs on your shirt.

How does this idea scale into a big business?

Our margins are increasing as we sell and produce more product and as we leverage our volume and obtain better discounts. Rani’s Yummy being the first unique on the go packaging and flavors, has the potential to open up national distribution for both the whole seller and retailer.

Why are you the one to run with this idea?

I have a great passion for nutrition and helping people.  In which motivates me everyday. I am a fighter and will never give up. I am open minded and willing to take risks for the bigger reward. I created Rani’s Yummy and brought it to market. I believe in my product and know it can reach the world

What is a $5,000 experiment you can do to move your idea forward?

I will use the $5,000 for marketing & to purchase sample packs for promoting our product at the store level to gain more customer awareness. I will also work with a demo company who will become brand ambassadors for Rani’s Yummy doing in store demos at each location where my product is sold.

There have been 24 replies to this idea

  1. Rani Bookvich

    Owner

    Hello to all my Face Book friends!  If you can spare a minute to vote with just a click of a button for us on Start Garden it would be very appreciated. All of your support is what brings Rani’s Yummy to life and keeps the wheels rolling!!!

  2. Rani Bookvich

    Owner

    Hello to all my Face Book friends!  If you can spare a minute to vote with just a click of a button for us on Start Garden it would be very appreciated. All of your support is what brings Rani’s Yummy to life and keeps the wheels rolling!!!

  3. Tara Koch Szostek

    I believe in you Rani and fully support you in this endeavor.

  4. Linda Kurtz

    Keep Yummy growing by supporting Rani!!  Yummy is great for your tummy!  Eat some every day!

  5. Rani Bookvich

    Owner

    Thank you so much for all the wonderful comments and Support it is your excitement that brings Yummy to life and moves me everyday!

  6. Kelly Garstecki Ashwell

    Yummy is delicious, it honestly tastes just as yummy as a cookie!

  7. Shakti Ma

    We love Rani’s Yummy and the good energy it gives us when we eat it.  Get you Rani’s Yummy today.

  8. Rick Barbier

    Love the Yummy Granola, especially the lemon oh so good!

  9. Ivy Walker

    The lemon is my favorite and my daughter loves the orange and key lime! Treat yourself ; )

  10. Virginia Mariani Koch

    It tastes sooooo good it’s hard to believe it is also good for you!!!  ;>

  11. Chelsea Garstecki

    Yummy is dangerously addicting. I can never just eat one.  I have a bad case of the yummies!

  12. Chris Bogdan

    Ranis Granola is perfect afternoon snack, and the business is certainly fundable!

  13. Muruga Booker

    I’m proudly Rani’s father, I watched this happen from the first spirit inspiration she got to start this co, and make this great food. All I can say is WOW!!! It’s as YUMMY as a desert and as healthy with energy as a food..thank God for this .  and I am very proud of her and impressed. even though, I’m her father, if this was not good food, I would be the first to tell you, for truth is the most important thing. But it’s GREAT!!! I am also a drummer this food gives me MUCH energy to play 1 to 2 hr sets with ease… It’s perfect as a shooter on the Go..HUNGRY and in the car,going fishing, or hunting, need a good food to send to school with the kids, on a boat or a plain,at work or play, at the Gym, on the beach? This is the perfect food   snack to have with you. Rani is a great example in an age when city’s are going bankrupt and people out of work, she is starting a company that serves great food , and puts people to work. I hear she is going to also start hiring some handicapped workers, well this is the real American Dream, alive in Ann Arbor Michigan U.S.A..  Rani is the real all American Woman at the young age of 29 and a true innovator creating a new paradigm for the failing economy today. She deserves our support. Thank you and God bless all. priest Steven muruga Bookvich

  14. Muruga Booker

    P.S The spirit led her to do this co. and it’s growing so fast she can’t hardly keep up with it,

    and needs to buy a machine for packing that cost $100,000 plus to get a kitchen with stoves and loading ramp.

    yes i said loading ramp trucks are picking up boxes with 15,000 units at a time per order..

    This is a great all American business and dream that deserves to HAPPEN thank you for your vote and help!!!

  15. Deborah Outland Hill

    Best of luck and blessings to you Rani as you grow your business.

  16. Michael Johnson

    All the luck in the world and look forward to enjoying the taste of the product.  May you prosper in this endeavor.

  17. Rani Bookvich

    Owner

    Thank you Kelly for your support. I could not agree more with you. Rani’s Yummy is Crispy Crunchy and Chewy depending on the flavor.  They all have their own uniqued Crunch with a flavor for everyone!

  18. Rani Bookvich

    Owner

    Ivy thank you so much for your support. Lemon Meringue Yummy is also my personal favorite. It taste like Lemon Meringue Pie! I am so happy to hear your daughter loves it too. The kids usually always go for the fruity flavors which is great since we use real fruit!

  19. Rani Bookvich

    Owner

    Thank you Rick I bet you enjoy the zing of the lemon. Lemon Meringue Yummy is great with also adding to your yogurt.  A Quick morning pick you up snack on the go!

  20. Rani Bookvich

    Owner

    Virginia thank you so much for your support. Yummy is made to be a healthy treat that gives you 100% useable energy and made with 100% Natural Ingredients! Glad you are enjoing it as much as I do! Treat Youself

  21. Rani Bookvich

    Owner

    Chelsea thank you for the support! I could not agree with you more. Rani’s Yummy is made with all natural ingredients and is filled with great nutrition which is why your body craves it. This is a
    natural healthy addiction you have so no worries you are giving your body pure goodness! Treat Yourself!

  22. Rani Bookvich

    Owner

    Chelsea thank you for the support! I could not agree with you more. Rani’s Yummy is made with all natural ingredients and is filled with great nutrition which is why your body craves it. This is a
    natural healthy addiction you have so no worries you are giving your body pure goodness! Treat Yourself!

  23. Rosalee Arroyo

    My best wishes… I am super excited about your yummy snack bar.. proud of u… big hugs

  24. Jimmy Tomczak

    So inspired to read all these posts. All I can say is just go to Kroger or Whole Foods right now and try a pack. Seeing is believing? Taste. Taste & see! Go Rani! :)

  25. Joe Koss

    Thank you for sharing your story Rani.  You have the best granola products and offerings that are healthy.  It is hard to find a product like this that is so convenient, tastes great, and is good for you all at the same time.  Keep up the great work.

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This idea is funded

This idea was funded by Start Garden staff endorsement on November 21, 2013.

5K