What's the big idea?
For the past 5-ish years, brides-to-be have been using websites to communicate the details of their weddings to friends and family. To make it easy for brides, there are a few companies & individuals who created website templates for these brides to use. However, most readily available wedding website templates are not visually appealing. Here are examples: http://www.ewedding.com/themes.php?page=1
Brides spend a ton of time making sure the look and feel of their wedding matches their theme, design preferences & style. Sitting in a Tree will give them a website that does the same.
Describe the nearest player in your field.
Weddingwindow.com, Wedding Jo Jo and the Appy Couple are the closest competitors.
How are you different from that player?
We aren’t in the wedding planning business. Our websites will be a way to communicate details of a wedding that are designed to reflect the bride’s style - much like their Save the Date’s and Invitations are designed. Instead, our competitors focus on helping the bride get organized.
How's the world different with your idea in it?
For one, communicating wedding details online is way more efficient than printing 6 sheets of card stock to send inside invitations. Secondly, it’s my personal mission to get rid of ugly websites on the internet. ;)
Why are you the one to run with this idea?
As a recently married person, I experienced this problem first-hand and created this website to solve my own problem. I am also intimately familiar with how to market these websites through wedding resources that hundreds of thousands of brides visit for ideas & inspiration.