What's the big idea?
SpinUtopia is a company built on the support of the Electronic Dance Music Industry. The SpinUtopia app accesses an extensive database of events from SpinUtopia.com and displays them from closest to furthest from the user on the app. Once an event is selected, the main feature is the “Join The Party” feature (TM of SpinUtopia LLC). By joining the party, a DJ can stream and record a set live from an event and fans can listen in real-time. Fans can also upload photos and videos at the event , all accessible in real-time to anyone on the app, this media lives forever on SpinUtopia.com.
Describe the nearest player in your field.
Mixify.com has a streaming feature that is focused on EDM (Electronic Dance Music) and is gaining some market share. MixCloud and SoundCloud allow artists to upload pre-recorded sets but are not live, they have a large share of the digital media market in EDM.
How are you different from that player?
SpinUtopia allows artists to stream and record their sets by plugging directly into their iPhone, removing the need for a PC and internet connection. SpinUtopia also adds in the real event experience with a database of real events and the photos, videos and comments from the fans that are there.
How does this idea scale into a big business?
EDM is the largest music genre on the planet, fueled by an influx of digital artists. We will monetize through ad platforms, premium accounts, corporate sponsorships, featured streams/events, ticket sales & some proprietary additions to protect artist through escrow /contract / reporting services.
Why are you the one to run with this idea?
I am a Product Marketing Manager for Cognex Corporation, my partner is an IT Consultant and Programmer. This company started from our passion and personal experience building careers in this industry, we have the personal and professional experiences needed to grow this to a global powerhouse.
What is a $5,000 experiment you can do to move your idea forward?
The goal for the $5,000 is to provide a model of scalability to clearly define ROI for a larger investment. In a test, we spent $350 on a iPhone user targeted FB campaign; this yielded 1500 downloads & 250 users in 15 countries, $5,000 should paint a great picture of where this can go if funded.