What's the big idea?
Sweet Sandy B’s is a retro inspired bake shop. Our focus is on creating food memories for the young and young at heart. We will bake classic desserts that bring you back to simpler days- from apple turnovers and whoopie pies to the best chocolate chip cookies you’ve ever had! By using quality, local ingredients, we support the very important local farmer. A sweet treat from Sweet Sandy B’s doesn’t just make your tummy smile, it’s also an investment in our Michigan economy.
Describe the nearest player in your field.
There is another local bakery in Bay City called Petit Four that also makes fresh European pastries and wedding cakes.
How are you different from that player?
Sweet Sandy B’s is a fun and playful bakery that focuses on classic, retro American favorites using locally sourced ingredients. More than just a cupcake shop, we will offer brownies and pies, and custom cakes for order.
How's the world different with your idea in it?
Everyone has a food memory; the smell of warm cinnamon coming from your grandma’s oven to the smell of warm, maple syrup on Saturday morning pancakes. We want to bring those feelings back for all that walk through our doors- delightfully delicious food memories baked fresh daily!
Why are you the one to run with this idea?
Formally educated at U of M and classically trained in French pastry, I have a passion for old fashioned homestyle desserts. I not only have the knowledge, I also have the drive to make the bakery of my dreams a reality.