What's the big idea?
Fishing is awesome. Snagging lures is not. A snagged lure wastes time, money, and virtually ruins any fishing trip.
Fortunately, the Break Away Coupling is going to solve this problem, and it’s on its way to being commercialized in the fishing industry. It is patented, terminal hardware that attaches to a fishing lure and is designed to break at a specific rate of tension, thereby allowing a snagged lure to be released and retrieved. Hence: Break Away.
Describe the nearest player in your field.
Though very different, the Ultimate Lure Saver is my closest competition. It is a titanium split-ring that attaches a traditional treble hook to a lure and flexes to release.
How are you different from that player?
The Break Away Coupling is cheaper to produce than the ULS and the snap design makes it easier and faster to install. Therefore it outperforms on price and ease-of-use.
How's the world different with your idea in it?
My product significantly reduces one of the biggest pain points in a $45B/year industry. There are more people who fish (40M) than play golf and tennis combined, and each of these people are, on some level, personally affected by the problem of snagged lures.
Why are you the one to run with this idea?
I am the best person to lead this project for the simple reason that I have been working on and building this concept for two years and it is finally coming to fruition. Also, I am an experienced fisherman who has experienced this problem first-hand and is dedicated to solving it.