What's the big idea?
Ever needed a little wine for a recipe? Did you have to open an expensive bottle for just one cup? Do you eschew alcohol for religious or health reasons? Would you rather no spend 2 hours on a wine reduction for a sauce?
The solution is The Dry Gourmet, a dehydrated wine with a long shelf-life (over 1 year), great for sauces (no reduction needed), fewer calories, all natural ingredients (no preservatives) and non-alcoholic .
Through a special, cool process we pull the water and alcohol out of a delicious bottle of wine.
The result is a beautiful, flavorful powder, ready for cooking.
Describe the nearest player in your field.
‘Prepared cooking wines’ have a long shelf-life because of added salt and preservatives. Many cooks will not use them in their cooking because of these additives.
For some, non-alcoholic wine may be an option. However, the fact that these wines contain some alcohol (0.5%) is still problematic.
How are you different from that player?
The Dry Gourmet stands apart:
1- Long shelf-life. Over 1 year!
2- All the flavor without salt or preservatives!
3- Easy to use! Ready for sauces or stews!
4- Completely, totally, absolutely alcohol-free!
How's the world different with your idea in it?
Home cooks will save time and money with our long shelf-life and dry powder cooking wine.
People in recovery or those with religious restrictions can recover the ancient tradition of cooking with wine.
Seriously, if everybody could make authentic Coq au Vin, the world would be a better place.
Why are you the one to run with this idea?
This is not just a new product, it’s a new category. As such, it requires patience, a keen understanding of the early adopters and a vision for growth. I have experience bringing new categories to market and I’ve got a good start building a community for The Dry Gourmet.