What's the big idea?
The Elf Factory brings an exciting new twist to the traditional school gift shop industry. Here, the kids hand make all of the gifts for their families! Students pre-order their gifts and then we supply all of the craft materials, training and forms that the PTA moms need to run a successful “Elf Factory” at their school. We have designed each gift to take 4 minutes or less so that students are able to easily navigate through The Elf Factory in 30 minutes or less making this year’s school holiday shop a dazzling success!
Describe the nearest player in your field.
Our closest competitor is Fun Services. The products they provide now are the same ones that your parents over-paid for when you were in elementary school. Their product line very closely resembles (if not replicates) “dollar store” items that you can purchase in retail stores for 1/3 of the cost.
How are you different from that player?
We are the only company in the school gift shop industry that provides a turn key program where children can make their gifts versus buying them. Another stark difference is that our company provides a free gift for all students to create and proudly share with their family.
How does this idea scale into a big business?
Holiday Gift shops in schools are a well-established hallmark of our society. This market is waiting to be dusted off and updated with a new program that is like no other. There are 67,000 schools in the US that are waiting for a vendor like The Elf Factory to replace their current holiday program.
Why are you the one to run with this idea?
I am the demographic that we are shooting for. I am a mom who is fed up with paying for and receiving over priced “dollar store” type holiday gifts from school. It can be done classier, cheaper, and most importantly, it can include ALL children regardless of their family’s financial situation.
What is a $5,000 experiment you can do to move your idea forward?
Our goal is to grow The Elf Factory and continue the movement of re-awakening parents to the idea that a holiday gift program can be both economically reasonable and enjoyable! We want to enhance the website so that we can position ourselves to grow not only locally, but nationally.