What's the big idea?
This or That (ToT) is a social application that allows users to login with existing social media outlets (Facebook, Twitter, Foursquare. Pinterest), to help make decisions; from where to eat, what to wear, whom to date, what to do…all in real time. The application is an image based simple polling tool that brings friends, trusted decisions makers, and total strangers together to help you make decisions on the frivolous or major moments in your life. ToT is not intended to be a stand-alone social media platform, but a plugin to many existing while also creating an independent audience.
Describe the nearest player in your field.
Facebook polling applications have come and gone, and the biggest reason they didn’t have staying power, is that they don’t support an easy interface for the mobile user, and the results were not tapping a large enough audience (beyond just your friends).
How are you different from that player?
Tot combines social audiences and drives one of its own. By leveraging several online communities, and creating one for ToT users, we are able to drive fast, more reliable results for the user. ToT takes the best elements of several existing social sites to drive a powerful tool for the user.
How's the world different with your idea in it?
We live in a world where social media has become a key driver. The social landscape continues to change and new platforms continue to emerge. ToT allows you to tap your close friends, acquaintances and strangers to help you make decisions.
Why are you the one to run with this idea?
Jon – Entrepreneur with success in 3 startup companies in the digital space, and managed digital media (Including social media) for a top 25 retailer. Tim – Director of media both traditional/digital for a top 25 retailer. Currently bringing his expertise to Michigan’s largest online news website.