What's the big idea?
To create a scalable media company focused on filming urban skiing and snowboarding in Michigan. This has been done in the past through Mitten Media. We plan to partner with Mitten Media on this project to take it to the next level.
Describe the nearest player in your field.
The nearest player in our field is Mitten Media, which has created compelling Michigan based ski media in the past.
How are you different from that player?
We are joining forces with Mitten Media to form this new company in order to put out the best urban ski/snowboard media that the Midwest has seen.
How's the world different with your idea in it?
The world will be different because we will be getting global exposure for local riders. Also, this will allow us to share all of the great urban spots throughout Michigan with skiers and snowboarders worldwide.
Why are you the one to run with this idea?
We have distribution in place that will allow us to distribute video on cable and satellite tv video on demand, reaching 40+ million homes in North America. Our established distribution network will allow us to secure high level sponsors and generate profit immediately upon launch.