GRAND RAPIDS, Mich., June 13, 2013 -- Start Garden, the $15,000,000 seed fund that selects individual ideas each week for investments, announced this week’s round of $5,000 investments from submissions to startgarden.com. These include Underwear Nation, a premier, men’s underwear of the month club, and YesCam, an engagement ring box with a digital camera inside.
Start Garden Selection
The idea selected this week by the Start Garden team for funding is Underwear Nation (strt.gd/x1OD), a men’s underwear of the month club that selects the best designs featuring the latest trends and styles from underwear designers world-wide and presents those in a focused, well-designed and uniquely curated retail experience. The $5,000 from Start Garden will help Underwear Nation setup an ambassador and affiliate program.
“We are obsessed with undies, and our experts are working around the clock to curate the best collection of men’s underwear from around the globe and ship them directly to our members or ‘Citizens,’” said Jerrad Matthew, founder of Underwear Nation.
The idea selected by the most endorsements from visitors to startgarden.com is YesCam (strt.gd/x0MD), a video camera in a ring box that allows users to record proposals from a first person perspective. The Start Garden investment will allow YesCam to sell to and experiment with 15 to 20 jewelry stores across Michigan.
“A proposal is one of the largest milestones in a couple’s relationship. Friends or family currently try to capture the moment from a distance, but YesCam allows an up-close, first-person reaction to this life-changing moment,” said Russell Fyfe, creator of YesCam.
Each idea receives a $5,000 investment, pending the completion of the investment agreement, which can be found on startgarden.com.
The fund’s management team takes submissions through startgarden.com. Ideas with potential to become businesses can be submitted. Each week the Start Garden team selects an idea and the broader community on the website endorses another idea to receive $5,000. Start Garden can continue to invest up to $500,000 in a single idea. Learn more about submission criteria at startgarden.com/help/criteria.
Each Thursday at noon the ideas on startgarden.com are stored in the database, and the slate is cleaned for the next week. Anybody who has already submitted an idea and wants it reconsidered for the next week must go back to the website to resubmit. The next round of $5,000 investments will be announced Thursday, June 20, after the noon deadline.
The next Update Night is Thursday, June 27. Learn more about Start Garden events at startgarden.com/events.