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Posted on by Nichole Kladder, filed under Press Releases

GRAND RAPIDS, Mich., May 16, 2013 -- Start Garden, the $15,000,000 seed fund that selects individual ideas each week for investments, announced this week’s round of $5,000 investments from submissions to These include Seat Side Service, an app that brings concession stand service to the bleachers, and CHIEF, an indoor gunfire detector.

Start Garden Selection
The idea selected this week by the Start Garden team for funding is Seat Side Service (, a mobile application for Android and iOS devices that allows fans at a sporting event or concert the ability to order food, drinks and merchandise and have it delivered directly to their seats. It processes credit cards and directs commissions so it simplifies concessions for venues. The $5,000 from Start Garden will help the company test the product in various venues.

“As a sports enthusiast, I experienced firsthand the frustration of inefficient concession management. We have carefully designed and developed a product that benefits fans and the venues,” said Barak Dean, founder of Seat Side Service.

Public Selection
The idea selected by the most endorsements from visitors to is CHIEF (, innovative technology that detects the sound and location of gunfire and automatically notifies municipalities that a shooting event has occurred. The technology is designed to reduce the amount of time it takes to alert the authorities in order to reduce their response time. The $5,000 Start Garden investment will help the company create its first prototype.

“Gunfire detectors have been deployed in 61 US cities, using special audio technology, it can pinpoint the location and the type of weapon that’s been fired, our goal is to deploy and inform public safety officers as quickly as possible to help save lives,” said Joseph Stein, founder of CHIEF.

Each idea receives a $5,000 investment, pending the completion of the investment agreement, which can be found on

The fund’s management team takes submissions through Ideas with potential to become businesses can be submitted. Each week the Start Garden team selects an idea and the broader community on the website endorses another idea to receive $5,000. Start Garden can continue to invest up to $500,000 in a single idea. Learn more about submission criteria at

Each Thursday at noon the ideas on are stored in the database, and the slate is cleaned for the next week. Anybody who has already submitted an idea and wants it reconsidered for the next week must go back to the website to resubmit. The next round of $5,000 investments will be announced Thursday, May 23, after the noon deadline.

Funded teams give a public presentation about what they did with their $5,000 investment during Update night. The next Update Night is Thursday, May 23. Following the presentations, the Start Garden team announces which projects they will continue to fund at $20K and higher. Learn more about Start Garden events at

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