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Posted on by Nichole Kladder, filed under Press Releases

GRAND RAPIDS, Mich., August 8, 2013 -- Start Garden, the $15,000,000 seed fund that selects individual ideas each week for investments, today announced The Satellite, a portable light source for photography that emulates studio lighting, was selected by the public from submissions to, as well as the official selection of the Start Garden team.

Ian Geiman, an art and business student at Kalamazoo College, will receive $5,000, pending the completion of the investment agreement, to test his design and create multiple sets of working prototypes that he can give to professional photographers for testing in the field.

Wireless flash units used for directional lighting are costly, and studio lights don’t move. The Satellite is designed to provide an affordable and portable alternative to existing ways of lighting while providing a continuous source of light, making planning and taking the picture easier.

“I’m a photographer that loves playing with light, either in low light or light painting,” said Geiman. “Over the years my biggest struggle has been a way to consistently control light in an outdoors or low light shot, so I designed the Satellite as a means to change this.”

The Satellite was created to allow professionals, students and hobbyist photographers to emulate studio-style lighting outside of the studio, using neutral-white, high power LEDs.  The device would allow photographers to experiment with advanced lighting techniques—from macro to portraiture lighting—or work with multiple Satellite units in tandem to create new lighting effects. 

The fund’s management team takes submissions through Ideas with potential to become businesses can be submitted. Each week the Start Garden team selects an idea and the broader community on the website endorses another idea to receive $5,000. Start Garden can continue to invest up to $500,000 in a single idea. Learn more about submission criteria at

The next round of $5,000 investments will be announced Thursday, August 15, after the noon deadline. The next Update Night is Thursday, August 22. Learn more about Start Garden events at

There have been 1 Replies

  1. Emmanuel Ortiguela

    I have been following this cycle’s ideas very closely. I have a question regarding the basis for the selection. Can an idea that was submitted this cycle (after 12pm on August 1st) be selected as a winner for the July 25-August 1st cycle. What happens to the ideas that were submitted on the July 25th-August 1st (before 12pm) cycle? If the winner is from the August 1st - August 8th cycle who won the July 25 - August 1st cycle?

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