FOR IMMEDIATE RELEASE
START GARDEN FUNDS SPINUTOPIA, LIVE DJ STREAMING APP
GRAND RAPIDS, Mich., October 31, 2013 -- Start Garden, the $15,000,000 seed fund that selects an individual idea each week based on endorsements from the public and the Start Garden team to receive a $5,000 investment, today announced it will fund SpinUtopia, a website and app that searches live events and allows users to listen to the DJ’s stream in real time before they get to the party.
SpinUtopia is focused on providing the electronic dance music industry (DJs, producers, promoters, venues, photographers, record labels, fans) with tools to help them connect and gain exposure. The product allows DJs to stream and record their sets by plugging directly into their iPhone, removing the need for a PC and an Internet connection. SpinUtopia also adds to the experience by aggregating user photos, videos and comments from fans and partygoers.
Shane LaChappelle, creator of SpinUtopia, will use the $5,000 from Start Garden to help scale the project and expand into new markets. A recent test yielded 1,500 downloads and 250 users in 15 countries. LaChappelle believes $5,000 will help him provide greater awareness, as well as direction for new platform developments, including Android.
“SpinUtopia started with SpinUtopia.com and then we introduced the app. With the two combined we have around 12,000 users in more than 30 countries,” said LaChappelle. “Initial market testing with the app showed that there is significant interest in European countries, so we hope to increase our visibility there.”
SpinUtopia was selected through the endorsement of the public and selection of the Start Garden team. The Start Garden management team accepts submissions through startgarden.com. Ideas with potential to become businesses can be submitted. Each week the broader community endorses ideas on our website and the Start Garden team selects one idea to receive $5,000. Start Garden can continue to invest up to $500,000 in a single idea. Learn more about submission criteria at startgarden.com/help/criteria.
The next round of $5,000 investments will be announced Thursday, November 7, after the noon deadline. The next Update Night is Thursday, November 21. Learn more about Start Garden events at startgarden.com/events.
About Start Garden
Start Garden is an unconventional venture capital fund that invests in over a hundred ideas a year in small increments. The program brings financial, intellectual and social capital to ideas at the earliest stage by connecting them to the resources of an entire region. Located in Grand Rapids, Michigan, it is founded by Rick DeVos who’s past projects included ArtPrize, 5x5 Night, Momentum and Spout.com.
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