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Start Garden Introduces: Seamless IoT Commercialization Program

Posted on by TriciaJackson, filed under Announcements, Press Releases


The Information Technology Industry in Michigan is inclining rapidly. Many sources celebrate Grand Rapids as one of the top four leading cities in the US for per capita job growth, naming technology innovation as the center of this development. At Start Garden, we once thought a startup ecosystem needed a strong research university to spin out new technologies. But today, as we’ve come to understand the manufacturing industry located in our own backyard, we see how complex and resource intensive it is to build a global enterprise that ships actual stuff. We’ve changed our mind.

It is inevitable that technologists must work with global enterprise companies when it comes to building and shipping physical products at scale. The infrastructure and domain expertise needed is too costly to duplicate.


Photo of Steelcase Wood Plant, located in Caledonia, Michigan. The first LEED certified manufacturing facility in the nation ships more than 22,000 units of furniture a month. Raw materials are delivered pre-sorted per order by suppliers, they’re fabricated into furniture and loaded onto trucks that depart for distributers all over North America. Raw materials are delivered and finished orders shipped every two hours.


Seamless isn’t really a startup accelerator as much as it is a commercialization program for technologies that must be integrated into the built environment. A Consortium of global enterprises actually run the program. Start Garden’s role is more of manager and investor. Amway (home goods), Faurecia (automotive interiors), Meijer Stores (retail environment), Priority Heath & Spectrum Health (a fully integrated insurer and healthcare provider with 22,500 staff & 1,500 physicians) and Steelcase (office environments) work alongside startups to provide unprecedented access into their innovation strategies and market channel.

We present to you, Seamless IoT Commercialization Program.

Get more updates from the 12-week IoT commercialization program by connecting with Seamless on social media: @SeamlessIoT on Instagram, Facebook, Twitter and LinkedIn.

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