What's the big idea?
We link the powerfully equipped home workshops of West Michigan’s talented woodworkers, welders, finishers and designers in a network that produces world class furniture at any volume, while cultivating local, independent craft.
Whether custom or from our catalog, we assign incoming orders to our craftspeople based on specialty and availability. We provide the design, materials, transportation and QC. This frees up the craftspeople to do what they love and do well.
Low overhead allows us to broaden the market for fine furniture: average consumers get fine design and heirloom quality.
Describe the nearest player in your field.
Mitchell Gold + Bob Williams offer a catalog of quality modern furniture through retail outlets. We’re aiming for their solid goods: tables, desks, chairs, beds, cabinets and accessories.
IKEA plays the same field of modern design, emphasizing low cost at the expense of durability.
How are you different from that player?
You’ll be able to customize catalog pieces for little or no cost, or order custom.
From order to delivery, we’ll keep the client connected with progress tweets, photos, and a unique web page.
We make fine furniture accessible to the average consumer, and provide rewarding work to our craftspeople.
How's the world different with your idea in it?
By uniting the area’s workshops, we save the cost, space, resources and creativity wasted by factory production. We pay craftspeople well for the work they love to do, giving them time and money to develop their business as they desire. We show consumers that fine custom furniture can be theirs.
Why are you the one to run with this idea?
My network of craftspeople is already testing production. The capital allows me to test the model more effectively.
I’m pursuing this whether or not I’m selected, and continue to work every day to promote independent craft as a thriving vocation that’s great for the individual and the community.