What's the big idea?
A “Snooze Cruise” is what parents call a late night car ride that is designed to calm a crying child. It works, but it’s still tiresome for the parents. This design is a simulator that connects to the baby’s infant car seat carrier. It shimmies and hums like a car traveling down the road. It puts baby to sleep and allows parents to rest at home. It is convenient to use, comfortable for the baby and the simulation of the car ride is designed to be authentic. The Baby Cruize-n-Snooze is intended to solve the sleep issue and these additional challenges resulting in more enjoyable parenting.
Describe the nearest player in your field.
The closest simulator is the Fisher-Price Cruisin’ Motion Soother. It is intended for children 0-6 months old.
How are you different from that player?
Our device is designed to use the baby’s existing infant car seat. The vibration component is intended to work well regardless of the child’s position in the seat. It also allows the parent to transport the child once he is sleeping and can be used as long as the child fits their infant carrier.
How's the world different with your idea in it?
Parents know that babies often need a “Snooze Cruise”. With this product, both baby and parents get sleep, and it happens at home. In addition, the child’s existing car seat is used so baby can be easily moved back to wherever is needed. Sleeping Baby + Rested Parents = Happy Family!
Why are you the one to run with this idea?
I’ve endured the sleepless nights and late night drives with each of my 3 children. I know what parents need. I’ve worked in various aspects of marketing, personnel and business development. My current role at a small business has allowed me to assist in its sizeable growth from 2 locations to 9.