What's the big idea?
We have a patentable tech/legal “hack” that will allow consumers to legally move their existing apps, music, ebooks from one device to another. For example moving apps from iPhone to Android, or eBooks from Kindle to Nook. We want to build a platform that lets anyone anywhere sell any digital content.
To bootstrap our platform we start as a B2B2C company making simple software tools to allow authors to sell ebooks from their websites. We grow the platform to allow anyone to sell eBooks, and then move on to other forms of content.
Describe the nearest player in your field.
For selling digital content, Bandcamp does the same thing we’re doing for musicians. Authors currently “sell” eBooks using an Amazon.com referral link.
How are you different from that player?
An Amazon.com referral link pays an author 4.5-8% of the products sales price, by selling directly the author can get 3 times more. Also, Authors can put future books up for sale earlier and before they are written for a kickstarter like option.
How's the world different with your idea in it?
Consumers would be able to switch from an ios to an android based phone without repurchasing the majority of their applications. Thus consumers will have more choice and creators and publishers won’t be tied to a single dominate player to sell their content.
How does this idea scale into a big business?
Ebooks are a $2 billion dollar market in the US growing at double digit rates, 17% of all eBooks are sold via referral links. Our longform business plan projection has $50mm in net revenues in five years from our bootstrapping product expanding into all eBook referral link markets.
Why are you the one to run with this idea?
I have domain expertise in publishing, and relationships with authors and publishers. I graduated from #1 ranked entrepreneurship program in the country (UofH) and as an intrapreneur built a multimillion dollar publishing business line.
What is a $5,000 experiment you can do to move your idea forward?
I want to test if this would be desirable by consumers, preferably by doing a MVP test with some non-real product links on author websites and doing consumer surveys.