What's the big idea?
Organicycle’s Curbside Composting is the next evolution of waste & recycling for West Michigan - one of America’s top sustainable regions. Our “Ditch the Dump” campaign offers residents and businesses the opportunity to divert organic waste such as food, paper, yard and pet waste out of the local landfill, and into renewable processes such as composting and waste-to-energy generation.
These four materials make up the 65% of household waste stream, so when residents and businesses use Organicycle with standard recycling (glass, metal, plastic) they can be landfill free.
Describe the nearest player in your field.
Currently companies like Waste Management and Republic/Allied do not offer curbside composting or organic waste recycling to businesses and residents in West Michigan. The Grand Rapids market includes one other organic waste company.
How are you different from that player?
Organicycle is the only organic waste service provider to offer curbside composting to residents and businesses, and we will never take a profit from landfill service. Our revolutionary cart service replaces dumpsters and bins, provides better efficiencies and keeps your waste out of the landfill.
How does this idea scale into a big business?
Organicycle has identified multiple revenue streams, including service fees, renewable energy production and agriculture feed, as well as retail sales of compost & fertilizer. Once fully developed, Organicycle will expand this revolutionary waste model into additional markets.
Why are you the one to run with this idea?
For nearly 18-months Organicycle’s owners have devoted time, energy and capital into developing a clean, affordable and familiar service that will replace America’s outdated linear waste model. We believe in the “Triple Bottom Line”, and have a mission to never profit from landfill service.
What is a $5,000 experiment you can do to move your idea forward?
With Start Garden’s $5,000 investment, Organicycle will develop a strong residential program in the Grand Rapids market. Funding will be used to purchase additional curbside carts and to operate a pick-up service route.