What's the big idea?
Every day people are using reusable drinking bottles. From a parent using a baby bottle with formula to an athlete mixing a protein shake after a workout, bottles and their users come in all different shapes and sizes. However, all bottles have one pain point in common, difficulty in cleaning! This is where FlipsiBottle comes in. FlipsiBottle uses patent pending reversible silicone bottle technology to create a bottle that you can simply flip inside out to clean. Never again worry whether or not the inside of your bottle is clean or struggle with dirty brushes!
Describe the nearest player in your field.
For our FlipsiSPORT bottle, the nearest players in our field are other reusable sports bottles such as Blender Bottle, Nalgene, and Camelbak. For our Flipsibaby infant feeding bottle, the nearest players are other baby bottle manufacturers such as Tommy Tippy, Comotomo, Born Free, and Advent.
How are you different from that player?
FlipsiBottle differs from other players because our bottles are much easier to clean. This is done through our patent pending reversible silicone base, our integrated seals, and by removing all deep internal ridges that could otherwise trap liquid and grow mold.
How does this idea scale into a big business?
Upon a successful launch of our FlipsiSPORT bottle, we intend on expanding our product line, first to baby bottles (prototype already developed), and then onto additional reusable drinking bottle market segments such as an insulated bottle, sippy cups for kids, fruit squeezes, running gels, ect.
Why are you the one to run with this idea?
Jeff & Chris both have engineering backgrounds. Jeff’s specialty is in plastics design. Chris has 9+ years of experience in new product development, taking 5 medical devices from conception to commercialization. We also have strong mentors, including venture capitalist, Jason Townsend.
What is a $5,000 experiment you can do to move your idea forward?
The $5000 will be used to create food grade prototypes of our FlipsiSPORT bottle. This will allow us to test/improve our product in real life use with our target customers. We will then use any remaining funds to help launch our KickStarter campaign.