What's the big idea?
For years, brides have asked if we could host weddings on our property. Flattering, but our location lacks the space and parking to offer this service. Our floral farm expansion would incorporate an additional location with more planting space for flowers, a large barn, and charming buildings—all in a lovely setting amid established heritage apple trees. Expanding would provide space for a you-cut floral service, bridal- and community-floral classes, and small events, including farm-to-table dinners provided by local chefs. In time, we would offer weekend farm stays.
Describe the nearest player in your field.
Post Berry Farm - Rockford, MI. You-cut flower farm.
Hamilton Dahlia Farm - Hamilton, MI. Dahlia flower farm.
Post Family Farm - Hudsonville, MI. Family farm, event space.
Hitching Post Events - Ravenna, MI. Family farm, event space.
Wildwood Family Farm - Alto, MI. Family farm, event space.
How are you different from that player?
Forrester Farm is an already unique floral provider in that we offer Michigan-grown, organic flowers from our property in addition to imported blooms. Offering a you-cut flower farm experience coupled with the space to host classes and small events is something that cannot be found in West Michigan.
How does this idea scale into a big business?
Dreaming big: launching a botanical bath and body line, a linen line and published books featuring our flower gardens. More immediately, under the Right to Farm Act, we would plant flowers, open a farm floral stand and host occasional barn sales. All featuring West Michigan blooms!
Why are you the one to run with this idea?
This dream has been growing since I planted the first Forrester Farm flower seeds in 2000. I am now a certified master gardener who has supplied Michigan-grown florals to Whole Foods in Ann Arbor, ran a farmers’ market booth in Rockford, and provided flowers for hundreds of events & happy couples.
What is a $5,000 experiment you can do to move your idea forward?
We’ve already found the perfect new additional location! We have also been in conversation with the current property owners for over 2 years. The owners have recently approached us to say they are ready to move and they’ve asked us to consider buying it. We would make an offer—and bloom!