What's the big idea?
The idea is to fill the largest branding and personalization space to still remain unfilled. There are more pieces of eyewear in the world than there are people. We have created a patent-pending, flexible, durable silicone band that wraps 360 degrees around the “temple” area of eyeglasses. The market space is wide open, and the quantity of brands, sports teams and causes is virtually unlimited. G-RAPS conform allowing the eyewear to be worn comfortably without distraction and provides a customizable space of expression.
Describe the nearest player in your field.
Ficklets are magnetic charms that are specifically marketed towards getting children excited about wearing eyeglasses. Their product is an interchangeable, non-conforming magnetic charm that is exclusively made for children’s eyeglasses.
How are you different from that player?
Our product is a stretch sleeve that conforms to the shape of most glasses, and is an eyewear accessory for virtually any age, style, or type of glasses.
How's the world different with your idea in it?
The plastic injection mold for G-RAPS was created in Grandville, MI and the products are being manufactured in Wyoming, MI. Our goal is to create MI jobs and maintain a sense of social responsibility. To give back to our community, the first G-RAPS being introduced are for breast cancer awareness.
Why are you the one to run with this idea?
We both attend Davenport University with finance and business majors. We have successfully created and managed 3 companies including a marketing company, a line of hunting DVDs, and rental properties. As two young entrepreneurs we see a need and desire to capitalize on an opportunity.