Gent A Gentlemen’s Brand

The vision of Gent LLC is to lead the grooming industry with exciting and innovative male products.

What's the big idea?

If you’re looking for an added boost in confidence, look no further than Gent…The Gentlemen’s Brand.

After observing nearly 20 feminine hygiene products on the market, Cory Richardson discovered there were few products on the market designed to serve as a male genital deodorant. After discovering that many men did not want to substitute baby powder or colognes, Mr. Richardson began research and development on filling this niche in the market. Gent emerged as an innovative solution to fill this gap and change the male grooming market forever.

Describe the nearest player in your field.

The competition for Gent includes P&G {Proctor and Gamble}, Axe, Gillett, and several other companies currently offering various lotions, deodorants, and colognes. While some of these companies do market to men,  there currently is not a product like “Gent” on the main stream market.

How are you different from that player?

Ingredients used in the product come from 100% natural ingredients. Gent also contains an extract that has the ability to protect its user’s from a wide variety of infections caused by bacteria, viruses, fungi, and parasites. Important to note we donot claim to be a prevenative for diseases {STD’s}

How's the world different with your idea in it?

Traditionally the grooming market focused on shaving products and deodorants. With the growth of the Internet, men and women are now looking for more “Gender” specific products to fit their grooming needs. Gent allows a man to stay fresh and dry in the most intimate area of the male body.

Why are you the one to run with this idea?

Cory Richardson has worked with a chemical engineer to develop a sound formula for Gent and a product line designed especially for today’s men. He has also cast a vision to fill a niche in the market. The success of Gent is inevitable.

There have been 3 replies to this page

  1. Dan Mulligan

    I quit.

  2. Tipsy McStagger

    i like everything about this…except the name…well and it should be a spray on. the name should appeal to men. How about “Miracle Grow Masculine Hygeine Spray?” That will be a huge hit.

  3. Tipsy McStagger

    Hey, how’s business going? Selling a lot of male genitalia deodorant?
    Go figure. I will check back in a few months.

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This idea was funded by Start Garden staff endorsement on July 12, 2012.