J Fitzgerald Co.
What's the big idea?
Fashion trends change but some pieces are timeless. We are creating exclusive pieces that stand the test of time while being designed for fashion and function.
Our mission is to create goods that people feel proud to wear with time and quality put into each hand crafted American made product.
With J. Fitzgerald Co. products “Every Bag has a silver lining”.
Describe the nearest player in your field.
Our competition consist of brands like Philip Lam, Bottaga Veneta, Jansport and other niche players which either focus on being low cost ($100 or less) or ultra expensive ($1200 and up) but no one has established themselves as the industry leader in the mid-level price market. ($150 - $850)
How are you different from that player?
Our competitors produce large quantities in overseas factories while we will produce small batches in the US that are sold all year long. Another focus will be on creating a community based around our product offerings to engage potential customers before, during and after the sale.
How does this idea scale into a big business?
We have tested the best ways to keep a relatively low overhead cost while not sacrificing quality. We believe that our backpacks are the starting point to expanding our brand into other accessory pieces like purses, shoes, wallets and more under the J Fitzgerald Co. Brand.
Why are you the one to run with this idea?
I am passionate about creating backpacks, have seen the product development through from start to finish and assembled a support team to ensure that we can successfully execute this idea. We are eager and proud to produce high quality products in the US.
What is a $5,000 experiment you can do to move your idea forward?
First, we will finish our final go to market product. Second, we will enhance our website and referral program. Third, we will execute initial marketing efforts to start getting our brand known and bring in revenue as soon as possible.