Eclectic fashion brand sourcing fabrics worldwide, then designing custom collections for US women.

What's the big idea?

Our vision is a global online retail business supported by one to two brick and mortar shops. We’ll curate the best women’s fashion from cultures around the globe. We’re beginning with unique fabric and accessories from Ghana. Our accessories are one-of-a-kind handmade pieces. Our goal is to travel the street markets, craft villages, and small artisan shops of the world to find the unique flavor of a place and bring it home to Western culture. We want to bring a wider awareness of world fashion while supporting female artisans here and abroad.

Describe the nearest player in your field.

Traditionally in the US, cultural fabrics/accessories are only used for special occasions such as weddings and funerals, predominately seen in the African and Indian cultures. Our nearest competitors are local seamstresses and shops that cater to specific cultures.

How are you different from that player?

Our concept brings wearing handmade, custom tailored garments in traditional fabrics for EVERYDAY wear to US women. Our contemporary designs give broad appeal to women both in and outside the specific culture. We curate fabrics and our customization options give customers looks no one else has.

How's the world different with your idea in it?

We inspire all women - vendors, artisans, customers - to be strong/beautiful. We support US seamstresses, female artisans/business owners globally. We donate a percentage of sales to supporting women causes. Our customers feel good about themselves -they look great while supporting a greater good.

Why are you the one to run with this idea?

Ntewani is owned and operated by three partners: Brandi Royal Washington, Stephani Royal Rakes, and Julianne Sherman Shrank. With backgrounds in finance, marketing, and creative our specific skill-sets combine to create a powerful leadership team.

There have been 11 replies to this page

  1. Stephani Royal

    I am super excited about this new business venture to bring my love fashion along with my sense of community and giving back to deserving causes.

  2. Maya Griffin

    I’m excited!  Can’t wait to get my hands on one of the pieces!

  3. Vonnie Robinson Perry

    Custom made pieces in your colorful and bold fabrics AND made to fit me? I cannot wait.  As a supporter of organizations who support artisans globally, this is where I’d like to see my fashion budget spent!

  4. Sunny Y. Royal-Boyd

    I am so excited for you guys!!!! Keep inspiring and growing.

  5. Kira Motley

    I’m so proud of you guys!! Can’t wait to see the pieces!

  6. Lois Cornwell

    Greetings, Congrats and can’t wait.  I know I want something with blue>  :)

  7. Monique Mathews

    i’m sold!!!!! i look forward to buy a lot. I need some new work wear!!!

  8. Annette Stein-Motley

    Congrats, proud we we start our own, looking forward!

  9. Carla Eustache

    Very exciting!!! Congrats!!! Wondefull idea!!!

  10. Carla Eustache

    “Wonderful” ;-)

  11. facebook100000012733749

    Custom made, beautiful clothes. A tall girl’s dream come true!

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This idea was funded by public endorsement on May 17, 2012.