What's the big idea?
This product is designed to allow the user to cook, strain, eat, and store their food all in OneBowl. OneBowl is perfect for noodles, rinsing fruit, or just an everyday cereal bowl. Just rotate the handle an eighth of a turn to open the holes and turn OneBowl into a working strainer. Rotate the handle back to starting position and OneBowl is water tight. This motion is designed to be keep both hands away from hot water making it safe to use. The bowl has a snap on lid for fridge storage and on-the-go meals. OneBowl saves you storage space and takes one more dirty dish out of the picture.
Describe the nearest player in your field.
Currently there is not a single serving bowl with a built in strainer on the market. The nearest player in my field is OXO Good Grips Bowl and Colander 3 piece set. This product is the same size, stores easily, has a lid, and is sold for $25 at Bed Bath and Beyond.
How are you different from that player?
When using the OXO bowl and strainer, those items have to be washed separately. OneBowl eliminates the need to wash your strainer separately. OneBowl also has a handle for convenience. OneBowl offers slightly more usability than OXO and will be offered at a lower price point of $15.99.
How does this idea scale into a big business?
There are 13.6 million college students in the U.S. and 2 million new students cycling in every year. With plastic injection molding, about 120,000 bowls can be made domestically per month with one tool. OneBowl can also be scaled to a larger size serving bowl with a built-in strainer for families.
Why are you the one to run with this idea?
My target market is college students. I relate directly to this market and have contact to over 25,000 students at GVSU. As a marketing and sales major, I can use my skills and leverage my connection with students to put the product in the hands of users to take pre-orders and get feedback.
What is a $5,000 experiment you can do to move your idea forward?
$5,000 will get a working product, designed by Tiger Studios, in my hands and ready to take to my target market for pre-orders and feedback; the most valuable customer validation. I plan to set up a table at GVSU on several different days to get the product in hundreds of college students’ hands.