What's the big idea?
There are ingredients that haven’t been used in sodas that would be our focus. There are other ingredients that have been used, but have been married with high-fructose corn syrup, for beverages that are not as tasty as they could, or should, be. Our goal is to take a natural ingredient and highlight it, to create great tasting, interesting sodas. Drawing on existing infrastructure, combining them with good quality ingredients, to make new, exciting, and delicious sodas.
Describe the nearest player in your field.
Dry Sodas, Izze.
How are you different from that player?
These sodas will be different in a couple of key ways.
1: Quality branding that pays homage to the beer industry, telling a bit of the storied histories of quality, with single images, and also throughout the whole product line.
2: Interesting ingredients that other players are not using.
How does this idea scale into a big business?
This soda line is designed to grow. Professional beverage producing companies have agreed to do this small scale run, with the goal of making this line one of their staple production runs. These companies produce millions of beverages per year.
Why are you the one to run with this idea?
With 12 years history in the consumer beverage industry, I have vast experience in what people enjoy drinking. Combining this experience with companies that produce beverages commercially is a match poised for growth. Tenacity, and a never-give-up attitude are at my core.
What is a $5,000 experiment you can do to move your idea forward?
Initial funding will be used towards having a small run of cans produced as a ‘prototype’, to help gauge interest in launching full scale production runs.