Online coffee subscription service where quality and value meet.

What's the big idea?

What if a leader in the specialty coffee movement started a new company? 
What if, instead of more stuff, more expense, more information, more choices, they eliminated almost everything?
What if all they offered was amazing quality coffee?
What if it was delivered to you regularly? 
What if the package was so interesting that everyone wanted it?
What if it was easy and affordable and more importantly, fun?
What if what was once considered rare and exclusive was now regular?
What if that company was Regular Coffee? 
What if Regular Coffee became the the new awesome?

Describe the nearest player in your field.

How are you different from that player?

We are stripping away all the extras so that we can offer the same or better quality at an easy price.  Our product is only available by subscription.  Our package is way cool.

How's the world different with your idea in it?

More people can have awesome coffee without all the fuss.  Simple, clean, easy, affordable, fun.

Why are you the one to run with this idea?

We are very successful at sourcing, roasting, packaging, branding, marketing, preparing and selling ultra-premium coffees from small shareholder farmers to discriminating buyers.  We have built an alliance of quality coffee extremists who can assist us in delivering amazing coffee to the rest.

There have been 4 replies to this page

  1. Chuck Wombles

    Ways keep it going.

  2. Brian Glowe

    A terrific idea! good luck

  3. John Leonard

    What if… I wanted to describe to someone what, specifically, was being offered?  I like the general idea but would love more details about the subscription and how it works, variety of products available, scope of the target market, etc…  It’s hard for me to determine whether such a service/product would work for me without further details.

  4. Gregg Palazzolo

    Well done and thanks for letting us be a part of this cool lil venture. Great branding idea.

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This idea was funded by Start Garden staff endorsement on May 31, 2012. Since then...

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