What's the big idea?
Six weeks before Christmas 2011, we decided to post live video of Santa’s reindeer on the internet. After an aggressive grass roots media blitz and with a little luck we managed to attract 1.2MM visitors to RDC in 10 days. The website was covered by several national media outlets including CNN.
The success of the site is tied to two key factors: 1) Santa feeding the reindeer at set times (something kids could look forward to) and 2) The ability for people to engage with one another through either our Facebook feed or by uploading their own photos.
Describe the nearest player in your field.
There are several live feed websites, including ustream.tv and a hand full of others. Their are also quite a few websites hosted by zoos, businesses and sometimes individuals that feature specific animals.
How are you different from that player?
Quality - Our cameras our high quality security cameras instead of standard webcams.
Website - Our website was built by professionals at great expense to handle potential bandwidth issues and run as smooth as butter.
Santa - We’ve got the Jolly old man in the red suit on our side. :)
How's the world different with your idea in it?
The world is just a little bit more magical :)
“Thank you, thank you SO much! I think it is what we all needed with times as they are…you were Angels, not Elves :)” - Rhonda Hafner
For more of an idea, go to Facebook.com/reindeercam and read the thousands of comments received in December!
Why are you the one to run with this idea?
We are tech-savvy farmers that truly care about people and what we do. Further more, we’re entrepreneurs with no intention of being anything else. We’re willing to learn hard lessons, take big risks and remain confident that the reward is worth it.