Funded

Roomations

We crowdsource interior designers online to make custom room design easy and accessible to everyone. roomations.com

What's the big idea?

Roomations makes custom room design easy and accessible to everyone. Homeowners upload room pictures and fill out a style questionnaire. Interior designers then provide 3D room designs and associated shopping lists based on budget, retailer and style preferences. Crowdsourcing eliminates fears about working with a designer. Roomations provides designers with new work and provides retailers with a sales channel through virtual placement of product in customer homes.

We have currently built our core product and proven customers are willing to pay, refer new customers and make repeat purchases.

Describe the nearest player in your field.

Our closest competitor, Tastemaker, is a so-called tech start-up with a website, but their interior design process involves a lot of old school steps, like phone calls and in-person meetings with a designer and waiting around for a physical box of drawings and samples to arrive via snail mail.

How are you different from that player?

Roomations is the first company to offer consumers a complete online interior design process, focused on delivery of a visual room design or style board. Our proprietary style quiz algorithm identifies a user’s unique style and matches them with designers that are the best fit.

How does this idea scale into a big business?

Users share room designs on social media to get feedback from friends, spreading the word. We target customers in specific lifestages and have partnered with realtors to use us as a closing gift. We make money from the sale of design services and retailer sales commissions and advertising fees.

Why are you the one to run with this idea?

With 35 years of combined experience in interior design, consumer marketing and technology, Katie, Jessica and Lakshmi are the perfect team to run with this idea. We met pursuing our MBA’s at Michigan and have each built an entrepreneurial career with strong leadership skills and marketing acumen.

What is a $5,000 experiment you can do to move your idea forward?

We plan to test two promotional tactics: a referral campaign and a sponsored blog/influencer campaign to grow the business.

There have been 2 replies to this page

  1. Jay Subbarao

    I am very impressed with their concept and methodology to assist people with limited budgets to achieve their goals and objectives. I wish them all the best.

  2. Phil Threadgould

    Endorsed.  If this is truly the only good online interior design concept out there, then this could work well.  By your description, I’m a little unsure how the crowdsourcing works.  Is it like 99Designs where anyone can submit a design and the user picks the best one?

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This idea was funded by Start Garden staff endorsement on May 29, 2014. Since then...

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25K