What's the big idea?
Custom technology & a system where spectators take photos of runners, automatically matching photos to each runner using facial & bib recognition. Runners can find pics & download or have an online printer send prints.
The system powers photographers to take more pictures at more races, as we do all the hard work, all in one system. The platform also allows multiple photographers to be at an event, usually there is only one company per event. This is extremely valuable at large events with 10k+ runners.
Photographers are using our system, telling us that this is exactly what they need.
Describe the nearest player in your field.
MarathonFoto and local photographers provide pictures to runners. They take photos and manually match up to the runners, or they don’t do matching and runners have to scroll through 100’s of pics to find the one of themselves. Several local photographers are using our system.
How are you different from that player?
We don’t take photos, we gather others photos and then match them to each runners. We can provide matches to any/all events, photographers are only at 5% of the events. Current process is very manual, our system is automated. We can and are powering photographers so they can focus on taking pics.
How does this idea scale into a big business?
In the US there are over 41k annual running events, plus school sports, little leagues, biking, etc. This is a self-service digital e-commerce platform for printing & downloads. Within 10 days of sending a few emails, 50 races signed up (providing positive feedback), with over 30k runners.
Why are you the one to run with this idea?
An avid runner for 15 years & have helped organized races. I understand the pain points for all involved. I have been programming for 14 years with great business focus & execution. I have the big picture in mind, with focus on immediate traction. I will pivot as needed to address the market.
What is a $5,000 experiment you can do to move your idea forward?
The recognition software works great. The funds will help us automate manual processes like loading the photos into the recognition software. We will be able to process more events, faster. Runners will be able to buy prints also. We have partnered with a low cost online photo printing company.