Bland brochures and verbal instructions are failing patients. Patient education needs an upgrade.

What's the big idea?

80% of verbal medical instruction is forgotten, and only 12% of US adults are considered health literate. That’s why we created SurgeryEdu. We’re currently developing a cardiovascular app containing 10 of the most common procedure animations to be used as a supplement by clinicians educating patients. Our interactive features would allow personalization to the patients needs, such as drawing/annotating on running animations, voice recording, and saving all user edits in realtime. Clinicians can send the entire clinic visit home to the patient, saving them time, while keeping patients happy.

Describe the nearest player in your field.

DrawMD has a suite of specialty medical apps that provide 2D-illustrations of anatomy on which the user could draw, annotate and send to the patient. Clinicans can place clunky surgical instruments on the drawing, requiring a physician present to use the app effectively.

How are you different from that player?

Our app allows healthcare professionals to focus on interacting with the patient rather than attempting to visualize a dynamic procedure through a static picture. Our self-sufficient animations would allow patients to have customized education at the clinic and at home for complete reference.

How does this idea scale into a big business?

We hope to develop apps for all surgical specialties,and create a database of patient education videos for patients directly, to better cater to them in the current health market, which is placing a greater importance on patient satisfaction.

Why are you the one to run with this idea?

We do this for the patients. Why not make their experience the best it can be? We are passionate about patient care. The long hours and lack of sleep are just side-effects of that, and when we noticed that patient education needed a change, naturally we wanted to make a difference.

What is a $5,000 experiment you can do to move your idea forward?

3D animation development and integration of these animations cost a lot. $5,000 would help us begin integration of the animations we already have into our user interface, so we can start beta testing with our physicians at UMHS.

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This idea was funded by Start Garden staff endorsement on August 01, 2013.