What's the big idea?
TernPro produces affordable, consistent, and high quality video content for organizations. 1. TernPro sends organizations a GoPro camera package with everything needed to capture high quality footage 2. The organization gives the camera gear to their participants and customers to wear and use during an event or experience related to the organization 3. TernPro professionally edits the footage capture from the organization’s participants. 4. Organizations receive finished video content for marketing and website materials.
Describe the nearest player in your field.
1. Marketing agencies (Digitas, Razorfish) 2. Video Production Studios (Simple Startup Stories, Epiphio) 3. Video Editing Software (Animoto, iMovie, GoPro, Magisto) 4. In-House Video Departments
How are you different from that player?
1. Affordability. We can produce videos at a fraction of the cost because we outsource content production to an organization’s participants 2. Participant Engagement. Participants will share their videos through their social channels 3. Unique Perspectives. Immersive videos through GoPro footage.
How does this idea scale into a big business?
TernPro is revolutionizing amateur high-action videography. We plan to scale by creating the most efficient way to create high-quality edited videos. This will allow us to build a big business by providing video content for organizations at a large scale.
Why are you the one to run with this idea?
We are a team of Venture for America Fellows, and have dedicated the last two years to learning how to build a business with successful startups. We bring experience in media, B2B sales, finance, operations, and travel/recreation.
What is a $5,000 experiment you can do to move your idea forward?
We will be able complete our paid beta tests with our 5 existing customers. This includes financing for the GoPro camera gear rental, video editing service, and initial software technologies to upload and share videos.