What's the big idea?
The Satellite was created to allow photographers to emulate studio style lighting outside of the studio, using neutral white high power LEDs. The concept was designed for student and hobbyist photographers interested in experimenting with advanced lighting techniques, from macro to portraiture lighting. Multiple Satellite units can be used in the same picture to provide lighting from many directions, and the easily positionable nature of the units makes them ideal for introducing creative ways of lighting. This is complemented by the ability to add color filters to each unit.
Describe the nearest player in your field.
A flash unit is the most common way to add light into a picture for lower light photography. These are made by a variety of companies from Nikon to Canon to Vivitar. Studio lighting is the other typical way to control light, which are also produced by a variety of companies.
How are you different from that player?
The Satellite is designed to provide an affordable and portable alternative to existing ways of lighting. Wireless flash units used for directional lighting are costly, and studio lights don’t move. The Satellite provides a continuous source of light, making planning and taking the picture simple.
How does this idea scale into a big business?
As the only product of it’s kind for photography, this has the potential to be a steady product line sold on websites such as Photojojo or B&H. If the Satellite is successful, I want to use it to start a business to create well designed, approachable products with a team of creative, driven people.
Why are you the one to run with this idea?
I’m a photographer that loves playing with light, either in low light or light painting. Over the years my biggest struggle has been a way to consistently control light in an outdoors or low light shot, so I designed the Satellite as a means to change this.
What is a $5,000 experiment you can do to move your idea forward?
The Start Garden funding would be used to further test the design and create multiple sets of working prototypes to be given to a few photographers for trial in the field. After being fully tested, the Satellite will be placed on Kickstarter to gain a larger audience and funding for full production.