What's the big idea?
Well-made boots designed to be well worn. Standard Boots are not simple boots. Mother goose wrote simple, Gershwin wrote standards. We believe in the beauty of the standard issue, boots made for getting your work done. We make boots with features necessary for what you do because function is primary. This does not mean that just because form is secondary to function, form has to be lacking. What this means is that we believe in work and style. Do great work and look damn fine. Why boots? We make boots because great form relies on versatility. Wars weren’t won in sneakers.
Describe the nearest player in your field.
“Nearest” denotes some proximity to what we do. Yes, Wolverine (1000 mile boots), Redwing, Caterpillar are all also companies that make boots. We consider them competitors like Ford considers Hot Wheels a competitor.
How are you different from that player?
Standard Boots are intrinsic footwear for the boot elder statesmen and the newcomer alike. While each of our competitors seeks to make boots that are fit for the lowest common denominator, our products will provide lifestyle specific solutions without sacrificing any of the quality.
How does this idea scale into a big business?
We believe that our boots can be manufactured with high quality materials with relatively low overhead costs. Standard boots are not going to be the next Wolverine; we do not seek to be on every shelf in every store. We want to build our image as an artisan brand, focused on high quality goods.
Why are you the one to run with this idea?
We have great taste and clear vision. Being boot enthusiasts ourselves, we can create an aesthetic that people will want to be a part of. We have several solid connections in the fashion industry and are not afraid to kick down a few doors with our finely outfitted feet in order to move forward.
What is a $5,000 experiment you can do to move your idea forward?
Producing a prototype and initial run of the inaugural Standard Boot style. Some will also be spent on marketing and advertising to drum up interest and orders.