A multi-use organization product giving that extra bit of storage where space is limited.

What's the big idea?

Has clutter taken over your life?  Ever wanted to sit down and get some work done and found yourself piling stuff on the floor?  Ever finished using your laptop or tablet and just wanted someplace to store it for a minute?  The U-Turn makes that extra bit of space you’ve always wanted around your house or apartment.  The U-Turn is a simple storage product that can be used any way you choose.  You turn your space into something usable.  The U-turn gives you options for clearing the clutter while bring out the personal style in your home.

Describe the nearest player in your field.

File bins, magazine racks and mail slots are a few of the products you can find at a home store.  But, people stow papers and technology on every flat surface nook and cranny they can find around the sofa, on the kitchen table and desk drawer you cram stuff into…It’s time to reclaim those spaces!

How are you different from that player?

U-turn brings style and simplicity to home organization.  U-turn does not dictate how you use it like the competitors.  You use it anywhere you choose, to store anything you want.  It is not a large storage locker. But, it gives that extra bit of storage right where you need it for quick access.

How does this idea scale into a big business?

U-Turn has many bracketing options that multiply the uses for the product.  Demand will rise as the number of laptops and tablets is growing exponentially, while space comes at a premium.  U-Turn could be sold through many channels including mass/specialty retail, online retail and shipped direct.

Why are you the one to run with this idea?

U-Turn has a great team behind it that is passionate about design and growing ideas and business.  The team is a mix of young designers with the drive to make their ideas a reality, and veteran business minds with experience in commercialization and retail sales.

What is a $5,000 experiment you can do to move your idea forward?

The design is ready to prototype in low volumes.  We will produce a batch of U-Turns, sell them, and get feedback from real customers about the product.  See what people like, what we missed, and identify the best positioning and sales strategy to launch the product.

There have been 13 replies to this page

  1. Wes Keely

    This looks awesome !! I would love to own one of these stylish gems !!

  2. Karisa Decker

    Love the idea and the color in the inside!! :)

  3. Jon Moroney

    Thanks for the endorsements!  We think it is a great, simple solution people will really use!

  4. John DeLadurantaye

    This is awesome! Where can I get one?

  5. Josh Mings

    Looks great guys. Love the configurations!

  6. Sean Eurich

    Simple and functional.  Looks good guys!

  7. Aaron Schaap

    Yea Startup Weekend companies continuing on :-)

  8. James Eldersveld

    looks nice! what materials will you use? any idea on retail cost?

  9. Todd Konechne

    Nice work.  Lots of different uses.

  10. John Zabik

    Looks nice.  Would be great for organizing.

  11. Jordan Verburg

    Looks great!  would want one near a desk or beside the couch/recliner.  The only problem I could ever see is there is no cushioning on the very bottom, could almost be like a drop in real life which I wouldn’t want to do to my laptop.  However this is much more aesthetically pleasing, perhaps a soft touch coating to slightly rubberize what looks like a metal material, but to still have it look the same?  I am still endorsing because I love the design and could see myself using it.  Plus love supporting fellow Kendall Design students!

  12. Jason Miller

    Let me know when you start selling them.  I’ll take one.

  13. Timothy James Ladner

    I think this is an awesome idea, I’m looking at table in front of the couch right now, and I could use one of those!! I have a stack of papers sitting beside the table RIGHT NOW.

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This idea was funded by public endorsement on March 07, 2013.