Underwear Nation

THE men's underwear of the month club featuring premium underwear from designers around the world.

What's the big idea?

At Underwear Nation, we’re obsessed with undies. Our experts are working around the clock to curate the best collection of men’s underwear from around the globe and ship them directly to our members or “Citizens.”

Sign up for a membership in our underwear club to receive a monthly pair of briefs, trunks or a jock strap. Or, leave the choice up to our undie gurus by selecting our most popular membership, the “Editor’s Choice.”

As a Citizen, experience new underwear designers and styles and enjoy original editorial photography shot just for you.

Describe the nearest player in your field.

Our main competition consists of traditional men’s online underwear stores like that offer the standard “hunt & find” retail design.

How are you different from that player?

Underwear Nation selects the best designs featuring the latest trends and styles from underwear designers world-wide and presents those in a focused, editorial, well-designed and uniquely curated retail experience.

How does this idea scale into a big business?

Underwear Nation’s recurring-monthly-subscription business model will be expanded to include a variety of other underwear cuts, swimwear, loungewear and other men’s products under a “Club Nation” umbrella.

Why are you the one to run with this idea?

One word. Addiction. Myself and my business partner are addicted to underwear. We love to explore new designs, test new styles for comfort and shoot new original images.  For us, it’s an obsession.  We’re lucky enough to have found a way to make our obsession into our career with Underwear Nation.

What is a $5,000 experiment you can do to move your idea forward?

First, we will create the Underwear Nation Ambassador & Affiliate Program to expand our citizen base, raise excitement and drive awareness of our brand.  Second, we will improve our customer retail experience even further with the launch of a new shopping interface.

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This idea was funded by Start Garden staff endorsement on June 13, 2013.