What's the big idea?
Waterfall is an asset management and press release distribution platform built on a social networking infastructure that serves the needs of bloggers and publicists. In simpler terms, we connect brands with the people that write about their products.
Describe the nearest player in your field.
To achieve similar results the user would need to use multiple platforms that do not integrate such as PR Newswire (press release distribution), Box (content management) and LinkedIn (professional social networking).
How are you different from that player?
The competitions product is complex, intimidating and caters to traditional press. Waterfall is free and created by bloggers for bloggers. We believe traditional press will be quick to embrace our platform as competitions design and user experience is archaic in comparison.
How's the world different with your idea in it?
Time is money and search is king. We employ simple technology to help publicists and brand marketers save time, increase reach and measure results, and bloggers, filter out the clutter and make room for the valuable press items they seek. #bloggersrule #democratizemedia
Why are you the one to run with this idea?
Traditional media says blogging is not real journalism yet they copy everything bloggers write about… the blogosphere now dictates traditional press. The future is the Long Tail… niche is in and hits are out. The blogopshere drives it all. I get it. I love it. I can monetize it.